About Our Brands

assos logo

Assos, a family business, now shepherded by the second generation, with approximately 70 employees at the headquarters that includes the house where the Maier-Moussa lived and worked for years. A hillside vineyard rises behind the stark black-and-white Assos facility that sits at a quiet side street junction, just up the hill a few kilometers from Lake Lugano in the Ticino region of southern Switzerland.

“The company started in our house,” said Desireé Bergman-Maier. “It was my mother, my father and a sewer. My mother is Greek. She was the one who named the company, Assos, which means the first, the best.”



The story begins in the 1970s with Giorgio Andretta, an elite cyclist who ultimately became a cycling apparel specialist. Andretta formed Gita Sporting Goods, an importing and distribution company. Gita Sporting Goods became the first North American distributor for Grandis, Deugi, De Rosa, Diadora, Campagnolo, Pinarello, and many others. As the 1970s drew to a close, Andretta’s success and expertise allowed him to launch Giordana Sport. The brand took on the sign of the Sagittarius as its logo, representing the birth month of Andretta's new born daughter, Giordana. One of Andretta’s boldest moves came in 1986 when he opened a dedicated Giordana manufacturing facility in Italy. This pushed Giordana further to the forefront of the cycling apparel industry. Now, in full control of its destiny, the company embraced the new technologies available in the textile industry to become a leader in sublimation printing. In fact, over the years Giordana has sponsored athletes at all levels including WorldTour teams, an Olympic gold medallist, and has been the official clothing supplier of Le Tour de France. The company’s penchant for combining Old World craftsmanship with modern fabric innovations continues today, and explains why each new clothing line, from Silverline™ to the FR-C Pro™ collection, has a sterling reputation among cyclists. With a new facility in Italy, Giordana is creating even more synergies for all phases of production. This has contributed to streamlining the manufacturing process even further to create the best cycling apparel on the market. Giordana is still a family business with proud Italian heritage that is central to our core values and culture. We are driven by the belief that there will always be something new around the next corner. Something exciting beyond the next climb. Our goal is to empower every rider to reach new heights. This is the drive that pushes us to create something different. Something better. Something no one has experienced before. 

Our founder was born not far from the town where our factory is today. The fully-owned and operated purpose-built facility allows us to maintain our strictest standards of quality and consistency. Furthermore, our production exceeds the EU’s requirements for green practices. When you wear Giordana, you know that not only are you riding in pro-level premium materials, but that they are dyed with gentle water-based inks. Excess fabric cuttings and printing paper are recycled. Skylights provide light to reduce electric consumption. We believe in doing things the right way– both for our customers and our planet.

Our Mission - It is our mission to push the technological envelope forward while also celebrating the heritage of Giordana.

Our Promise - Our promise is to deliver technically advanced cycling apparel with features that maximize your performance.

Our Merit - Thanks to a heritage dating back almost 50 years, we have the experience to deliver on our promise. We belive in our commitment to continuous innovation, paired with quality and expertise that can only come from authentic craftsmanship in Italy.

Our Impact - Our fully-owned and operated purpose-built facility allows us to maintain our strictest standards of quality and consistency. Furthermore, our production exceeds the EU’s requirements for green practices.

Our Practices

WATER BASED INKS - Premium level fabrics are dyed with gentle water-based inks.

SUSTAINABLE PACKAGING - Biodegradable and compostable eco friendly packaging.

RECYCLED FABRIC - Excess fabric cuttings are recycled.

SKYLIGHTS - Help provide light to reduce electric consumption.

Our Expertise:  Authentic heritage, genuine passion, unmatched expertise & constant innovation

Giordana is proud to be the most trusted name in cycling apparel. We’ve reached this point by combining leading-edge technologies with authentic Italian craftsmanship to help every rider push the boundaries of what’s possible. Because at the end of the day, it’s all about the ride.


Driven by the pursuit of excellence and drawing from over years of experience, the Rudy Project collection elevate the performance of athletes at every level. Since 1985 all Rudy Project products masterfully blend cutting-edge technology and aesthetically sculpted design, along with Italian styling and attention to detail, to make some of the world’s best eyewear, hi-tech prescription solutions, helmets and sports gear.

Legends of cycling, motorsports, triathlon, and many other disciplines represent Rudy Project as they wear the brand’s helmets and sunglasses in training and competition across the globe. By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics, and technology. For this reason, Rudy Project supports and offers gear solutions to thousands of professional athletes and sports enthusiasts all around the world. 

The end result is a collection of products that elevate athlete’s safety, comfort and, above all, performance in any field of play. Rudy Project is a worldwide developer, manufacturer, and distributor of performance sunglasses, helmets, goggles, and prescription solutions of the highest technical level.  

Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years. By selling products in more than 60 countries worldwide, the company has re-affirmed its international vocation with its second generation of entrepreneurs, Cristiano and Simone Barbazza.